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Web Development
Designed and developed corporate websites, email newsletters, intranet portal, and CMS platforms.
The Challenge
HomeKey wanted to modernize the home buying experience, making it less stressful and more transparent. Traditional listings weren't meeting modern buyer expectations.
My Approach
Conducted research with recent home buyers to understand pain points. Found that comparison shopping and visualizing life in a new home were major challenges.
The Solution
Designed a marketplace with side-by-side property comparison, 3D virtual tours, neighborhood insights, and a mortgage calculator integrated into listings. Created a saved search system with smart alerts.
Results
- 30% reduction in time-to-decision
- 55% increase in qualified leads for agents
- 4.7 app store rating