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Curriculum Vitae
Senior Product Designer with 8+ years of experience creating user-centered digital products that bridge user needs and business goals. Leading end-to-end design projects from research and wireframing to high-fidelity prototyping and implementation. Specializing in product design, design systems, and user research.
Experience
SENIOR UI/UX DESIGNER
Keyword Tool · Remote
- •Optimized Keyword Tool website to modernize the user experience, introducing new features while maintaining brand consistency.
- •Led design and brand system for Keyword.ai, a new AI-powered product line.
- •Developed 3 production-ready websites using AI-assisted coding (Cursor AI) for interactive video editor, tutorial and blog.
SENIOR CX CONSULTANT
Hokenso Sdn Bhd · Selangor, MY
- •Redesigned mobile Point-of-Sale (m-POS) app for Great Eastern Singapore to improve agent productivity and transaction completion rates.
- •Directed UI/UX strategy by conducting user research and creating flow diagrams, wireframes, and high-fidelity prototypes.
- •Led design and branding initiatives for Digital Advisor Suite (DAS) R&D project.
UI/UX DESIGNER
Zen Computer Systems Sdn Bhd · Selangor, MY
- •Led UX and visual design for diverse client projects, including the creation of mockups and prototypes.
- •Refreshed company branding materials to enhance visual identity.
FREELANCE UI/UX DESIGNER
Self-Employed · Remote
- •Managed full project lifecycles for multiple clients, overseeing everything from initial consultation and user research to final delivery.
WEB DESIGNER
Motorola Solutions Malaysia · Penang, MY
- •Served as lead designer/developer and Brand Ambassador, managing all internal and marketing design requirements.
- •Developed and designed diverse digital and print assets, including websites, newsletters, and CMS platform.
IT OFFICER
Universiti Sains Malaysia · Penang, MY
- •Co-founded USMTV, the university's official video platform, managing and overseeing content creation and production workflows.
- •Developed multiple websites for research purposes and video streaming.
Skills & Tools
Creative Tools
- Figma
- Adobe XD
- Cursor AI
- Miro
- FigJam
- Notion
- Adobe Photoshop
- Pixelmator Pro
- DaVinci Resolve
- Webflow
- Pencil & Paper
Creative Skills
- User Experience (UX) Design
- User Interface (UI) Design
- Interaction Design
- User Research & Testing
- Wireframing & Prototyping
- Information Architecture
- Design Systems
- Video Production
- Photography
- HTML/CSS
Education
Bachelor of Computer Sciences
Universiti Sains Malaysia · Penang, MY