Foodpoint is a mobile app designed to help users discover authentic local food nearby, while supporting small, independent food businesses. Unlike general platforms like Google Maps, Foodpoint focuses exclusively on local-owned eateries, creating a more curated and community-driven experience.
Problem
Users often spend too much time searching, with low confidence in discovering truly local spots.
Finding genuine local food is fragmented and inefficient:
- Existing platforms prioritize chains and sponsored listings
- Lack of dedicated discovery for local eateries
- Minimal connection between food lovers and local vendors
Solution
Foodpoint delivers a hyper-focused local food discovery experience:
- Curated listings of local-owned food places only
- Built-in community engagement
- Growth support for small food business owners
Target Users
- Food explorers looking for authentic local experiences
- Tourists seeking hidden gems
- Local communities supporting neighborhood businesses
Core User Flows
The product is designed around a frictionless, real-world journey:
This flow prioritizes speed, simplicity, and action, minimizing cognitive load during decision-making.
Design Process
1. Research & Ideation
- Identified gaps in existing tools (overcrowded listings, lack of local focus)
- Defined product vision: local-first discovery platform
2. UX Strategy
- Designed a goal-driven flow centered on real-world behavior
- Reduced steps between discovery and physical visit
3. Wireframing
Structured intuitive navigation for nearby browsing, merchant detail views and quick action (Directions, Check-in)
4. High-Fidelity Design
- Clean, modern UI optimized for mobile usability
- Visual emphasis on food imagery and proximity
- Clear CTA hierarchy (especially “Directions”)
5. Development
- Built for both iOS and Android
- Leveraged Claude Code, an AI-assisted tool to accelerate development cycles
Impact
- Faster decision-making for users
- Increased foot traffic for local businesses
- Stronger community-driven discovery ecosystem
