The Challenge
Keyword AI launched without an established UX or brand foundation. There were no defined interaction patterns, visual language, or guidance for presenting AI-driven responses alongside structured data—creating risk around usability, scalability, and product clarity.
Goal
Design a cohesive UX and brand system that:
- Makes AI interactions intuitive and trustworthy.
- Balances conversational UI with data-heavy outputs.
- Scales efficiently across features and devices.
My Approach
- Researched existing AI chat UI patterns and established interaction guardrails.
- Established a clear brand attributes, color palette, and typography to build credibility for a technical AI product.
- Designed reusable components to accelerate development and ensure consistency.
- Prioritized mobile-first layouts to support flexible usage contexts.
Features Brainstorming
User Journey Flow
Impact
- Established a scalable UX and brand foundation for an AI product.
- Reduced design decision overhead for future features.
- Enabled faster development through clear systems and patterns.
- Delivered an intuitive AI experience aligned with user expectations and business goals.